Somewhere behind that website is a real organization with real goals. Once your site is live, you have to let people know it exists and what products and services (value) it provides visitors.
The Internet marketing services we provide are designed to promote and grow your organization using all the tactics and techniques of digital media. We create strategies that generate perpetual motion from your customers, turning them into lifelong clients and brand evangelists. We do this by knowing where your target market spends their time on the Internet, and by being in the right place at the right time they are searching for you.
In order to do this effectively, we specialize in creating awareness and driving traffic through all available creative and technical aspects of online marketing to include web design, search engine marketing, retargeting, social marketing, content marketing, mobile marketing, video marketing, reputation management, lead generation, public relations, media buying and mini-site development.
We also include PPC management, an extremely effective way to drive targeted traffic to your website by continually bidding on sponsored links on the search results page of various search engines.
We begin every campaign by doing extensive keyword research to identify the most relevant and high converting key-phrases your business will want to target. Our PPC marketing experts strategically balance the search volume of your target keywords with the minimum bid cost and your budget as well as day parts and eliminating negative phrases in order to get you the best placement on the search engine results page.
Digital Display Marketing
Our online Internet media buying consultants have experience buying media the highest levels and can create procure Internet media advertising space and negotiate the optimal balance of placement and price. We then create effective web banner ads that we distribute across and advertising network and target relevant websites on which to display the advertising. we then track the Internet marketing analytics and do multi-variant A/B testing in an effort to constantly optimize conversions.
One of the newest forms of Internet advertising is call behavioral re-targeting (aka re-marketing). Retargeting targets visitors who have been to your site and left without reaching a client-determined conversion metric. We do this by dropping a cookie on their browser which displays client banner ads to them as they visit other sites on particular advertising networks. This is an extremely effective way to drive interested prospects back to your website.
Email marketing is one of the most widely used direct-marketing methods because it is relatively inexpensive to design, test, and send an email marketing message. It also allows us to deliver messages around the clock, and to accurately measure responses.